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I prioritize the user journey, emphasizing user outcomes, and basing my decisions on thorough research. As a minimalist, my focus lies in creating a streamlined UX experience rather than merely minimal UI aesthetics. My aim is to enable users to accomplish their goals with the fewest steps and minimal friction possible.
I possess a comprehensive understanding of various research techniques and excel at determining which ones are best suited for specific projects. Additionally, I am skilled at optimizing workflows, taking into account factors such as limited budgets, team resources, and tight schedules. Instead of conforming to a rigid process, I adapt it to suit the needs of the project.
While I am capable of working independently, I thoroughly enjoy collaborating with teams, whether in person or remotely.
Figma
Sketch
Webflow
Framer
InVision Studio
Hotjar
Wireframe.cc
FlutterFlow
I have a strong background in Data & BI. I possess a deep understanding of data analytics and business intelligence, leveraging insights to drive informed decision-making.
To further enhance my skillset, I am actively developing my proficiency in Python and SQL for data science. Currently, I am enrolled in CodeCademy's Data Science & Machine Learning Specialist 6-month career path, where I am expanding my knowledge and hands-on experience in these areas.
This expertise in data and BI greatly complements my UI/UX journey, enabling me to conduct quantitative research to gain valuable insights. By utilizing data analysis and visualization techniques, I can uncover user patterns, behaviors, and preferences. This quantitative research strengthens the user-centered design approach, allowing me to make data-driven decisions and optimize the user experience effectively.
Python Pandas
SQL
Tableau
Power BI
Excel Pivots
Hotjar
Every company and project requires a scalable visual identity and a cohesive digital presence. I excel at designing clear guidelines for consistent brand application across digital platforms. With a strategic mindset, I develop unique visual identities that align with a brand's values and target audience.
I go beyond aesthetics by crafting comprehensive brand strategies. Through market research and competitor analysis, I create brand positioning that sets companies apart. I effectively communicate core values and engage target audiences, fostering brand loyalty and connections.
Working collaboratively, I implement brand strategies across channels, ensuring successful execution within budgets and timelines. My goal is to establish impactful brand presence, driving growth and customer engagement.
Figma
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
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Design Systems play a crucial role in my UI/UX design process, and my knowledge of front-end development further enhances this aspect. I understand the importance of creating, and maintain, scalable and consistent design components that can be easily handed over to the development team.
As a UI/UX designer, I prioritize the creation of comprehensive Design Systems that encompass reusable components, typography, color palettes, spacing, and more. This systematic approach ensures consistency and efficiency throughout the design process, allowing for faster iterations and seamless collaboration between design and development teams.
Figma
Abstract
Zeplin
Frontify
